Feeding the imagination

When the family behind the Harewood Estate launched a locally sourced food and drink initiative, we took the lead on positioning, naming, identity creation and packaging design — ultimately challenging perceptions of a privately owned rural estate for a brand that is bold, expressive and reflective of the project itself.

our client says…

“The team at Robot Food immediately understood what we were trying to achieve and helped to clarify in our minds what we wanted our brand to be. We’re delighted with the result and can’t recommend the talented team highly enough.”

Eddy Lascelles — Founder and Director, Harewood Food and Drink Project

The nature of the project means that the outcome of each collaboration has the potential to be different every time, so our strategy was two-fold; firstly to create a distinct brand mark that anchored the project and could be applied consistently across a breadth of deliverables.

Next, we established an eclectic illustrative style that complemented the simplicity of the brand mark and allowed enough flexibility to change from product to product, depending on the ingredient, story and collaboration.

The result is a cool, contemporary design that foregoes an expected and stuffy farm shop aesthetic.

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