Homepride All American

Branding & Packaging


Our client, Andy, said,

“We’re bringing All American Sticky Sauces to Homepride. Please make them look fantastic.”

Rather than follow Homepride’s standard brand architecture, we went beyond brief and delivered a sub-brand with extra-tasty impact. All the better to kick off Homepride’s fresh approach to NPD.

The flavours are the big sell. So we replaced the usual ‘Homepride blue’ with a deliciously vivid colour palette, leaving consumers in no doubt about the standout taste.

American smokehouse-style typography strengthens the product USPs. Fred sports a patriotic ‘stars and stripes’ oven glove, and a holding device keeps the Homepride logo prominent. A perky US-style tone of voice adds the finishing touch.

“Robot Food have done us proud, and far exceeded our expectations. The fresh colour, the great typography, the careful treatment of brand, it all combines to create a truly impactful range, and helps sets the tone for future NPD.”



Andy Smith – Marketing Controller, Homepride

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