Best ever dodger

With a new and improved recipe to shout about, Jammie Dodgers were in need of a new and improved look. We applied a considered and strategic touch across the brand, packaging and advertising to better unite and stengthen their entire range.

our client says…

“Robot Food have delivered, as always. Consumers are now aware of the great new recipe, and the tasty design leaves shoppers in no doubt about the improved flavour and product quality. We are delighted.”

Matt Wilson — Marketing Manager, Jammie Dodgers

Having rebranded Jammie Dodgers back in 2010, we were excited to be asked to work our magic once again, following a few years apart. First we re-rendered the iconic splats for a succulent shine and better standout. Then we developed a new logo font in clean white, and emphasised the playfully prominent ‘O’.

The more impactful brand mark and a more ownable sub-font, gives variants a more visible, distinct personality that allowed the brand to stretch into an array of limited editions.

In-store activation and tactical advertising play their part too, with ads that proudly proclaim the new recipe and encourage brand reappraisal. The results take the biscuit.

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