Rosemary, our client, said, “Retailers have said we need to improve our design to justify our price and compete with own-label alternatives.”
Just Puds are masters of the traditional British pudding. After finding that quality and tradition were central to the brand, we quite literally put Britishness at the heart of the packs, with a colourful twist for added shelf-shout. We also wrote stories for each indulgent product explaining its place in pudding history and in the hearts of British pud-lovers. The brand now has plenty of substance with none of the stodge.