Bisto, OXO & Paxo Limited Edition Tins

Packaging & Illustration


James, our client, said

“Please design some limited edition tins that celebrate our brands’ heritage and refresh consumer perceptions.”

Bisto, Oxo and Paxo are the kings of the kitchen cupboard. To big-up their heritage, we designed branded tins with a contemporary flourish, all ready for autumn/winter.

Playing up the bold Bisto red, we beefed up the logo and positioned the ‘Aah!’ above it like a crown. The Bisto boy himself sits proudly top-left while ‘Since 1908’ underscores the heritage.

After decking the Paxo logo out in reflective silver, we repeated two blue hearts to illustrate consumers’ love for the brand, all against a bright yellow backdrop. Last but not least, the Oxo tin packs a punch with two shades of red, with a proud London skyline to amp up the Britishness.


Limited edition they may be, but they come with unlimited good looks.

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