Mark, our client, said, “We’d like more lifestyle appeal and clear tiering across the range, please.”
MYPROTEIN is the UK’s number one sports nutrition brand. To help maintain their position, we simplified the identity and pack communications with range-specific icons, GDA tables, ownable fonts and colour coding. This made the most of the pouch substrate, and kept the print process simple. We also created the powerful ‘Fuel your ambition’ strapline to inspire and energise consumers, and boost the brand’s ‘heavyweight’ status.