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Outperforming the competition

Blending scientific precision with understated modernity, we created an identity for premium lifestyle supplement brand, Performance Lab, that puts an über competitive category through its paces.

Described as a ‘lifestyle brand for performers’, Performance Lab’s cutting-edge formulas strive to ‘enhance human performance’, targeting everyone from the boardroom to the playing field. We had to get into the mindset of the consumer and create an identity that felt proudly premium and clearly communicated the quality and expertise behind the products.

Taking cues from high-end cosmetics, the minimalist aesthetic is set off by subtle substrate choices, using tactile details like the logo embossing and vibrant holographic foil to elevate the design. This was high-performance design for a high-performance product.

Unique colour gradients and a suite of variant-specific icons work in tandem as an effortless navigational system.

The SPORT range is defined by a subtle flex in colour, rejecting typical sport supplement cues and, instead, maintaining cohesiveness with the master brand.

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