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REFRESHING A CULT CLASSIC

Seabrook is a cult classic with legions of loyal fans and devoted to big moreish flavour, but they felt tired and ‘me-too’ on shelf. Our rebrand added bold, punchy design, bucked mainstream norms and, by helping Seabrook rediscover their challenger ethos, saw sales soar 18.5%.

our client says…

“Bold flavour and authenticity are key cornerstones of our brand that Robot Food have captured and reinforced in a unique and distinctive design. The outstanding results build on strong brand pride and are sure to grab the attention of both new and existing customers.”

Kevin Butterworth — Marketing and International Sales Director, Seabrook

Stripped back and rebuilt, the new branding is an evolution that stays true to Seabrook’s heritage, while positioning it proudly for the future with bags of shelf shout.

Thick stripes of vibrant colours pop against a fresh white background, alternating in colour and shape to indicate flavour and cut.

For the more elevated Lattice offering, we chose a rich blue backdrop and a premium foil to give each flavour’s accent colour extra stand-out.

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