Wayne, our client, said, “We’d like to rebrand with a new shop design template to expand the business.”
This was a meaty project. As well as the identity, packaging, uniforms and POS, we redesigned the shop interior and developed the menus (with a chef friend) – introducing the ‘Beastly’ specials and other delights such as filled Yorkshire puds. With more than pork on the menu, their old name, York Hogroast, had to go. So we gave them a new name and strapline as well.