Sous Chef
Identity | Design | Narrative
HOW TO CREATE A PROFESSIONAL IDENTITY FOR A COMPANY THAT SUPPLIES SPECIALIST INGREDIENTS AND EQUIPMENT TO THE HOME CHEF.
Sous Chef is a new, informative online retail business, supplying a myriad of ingredients and kit previously only available to professional chefs.
The corporate icon features a bold, graphic chef’s knife. As the top utensil of a professional kitchen, this symbol adds credibility to a no-nonsense device. The shear amount of white space also leaves no doubt that this is a confident business, targeting the serious amateur cook.
The scope of the design included suggesting packaging formats and creating versatile branded label templates to be printed by Sous Chef. As a range of high quality products for the serious home cook, the look and feel is professional, functional and uniform. The website layout, shipping packaging and corporate stationery were also all designed by us.
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