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We partner with brands of all sectors and sizes to help them find their voice, make an impact and build a lasting connection with their audience.

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Frequently asked questions

About 4 2023

What the FAQ is a brand anyway? Your questions answered below.

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What makes a good brand?

Having a nice logo is all well and good, but for a brand to make a lasting impact, it needs to build an emotional connection. The most compelling brands go beyond just aesthetics, they answer a specific need, desire, niggle or problem – making you question ‘why the hell didn’t this exist before?’

What makes a good brand

How to build a brand from scratch?

Find the gap. Take the time to get to know your audience. Comparing what they want and need against what’s currently out there will help you uncover your big idea – the one that makes you interesting and them interested. Then use this golden nugget as the brief for your visual and verbal identity.

How to build a brand from scratch

Why use a branding agency?

When you’re stuck in the daily grind it’s too easy to get tunnel vision. A strong creative partner will not only help you spot commercial opportunities you might’ve missed, they’ll also deliver the creative ideas you need to maximise them.

Why use a branding agency

How to choose a branding agency?

The best agencies work with you, not for you. And the best creative partnerships are built through mutual trust and collaboration. So meet with studios, get to know each other, chat about your ambitions and see who really ‘gets it’. If you find a team that’s just as passionate about your brand as you are then you’re onto a winner.

How to choose a branding agency

How to launch a new brand identity?

The most important question you need to ask yourself when you want to launch a brand is ‘why does this brand exist and why should anyone care?’. A brand workshop hosted by your creative partner will help you uncover the answers to this question and create your unique brand positioning. And once that’s locked in, you’ll have a clear understanding of how your brand should look, sound and behave.

How to launch a new branding agency

How to write a design brief?

A solid brief is like a creative GPS – it guides you through the project from start to finish so no one gets lost. So be sure to give it some love. Paint a clear picture of your vision – set objectives, know your target audience, key deliverables and timelines. And be open to be challenged, gently, to get to the best possible result.

How to write a design brief

What makes a good brand story?

Once you’ve built a distinct creative idea at the heart of your brand, it’s time to translate this into a compelling, consumer-facing story. Your brand story should summarise who you are and what makes you different, and set the tone and writing style for your brand’s personality. There are no rules, but whatever you write should make your audience think ‘Yep, this is for me’. Create a strong brand story early on, and it’ll act as a reference point for all your other brand communication, helping make sure you’re always singing from the same hymn sheet.

What makes a good brand story

How much does it cost to create a brand?

It depends. No two brands are the same and there are lots of factors that can affect cost. But whatever you spend is an investment you get back in terms of ROI. Once you have a budget in mind, a good creative partner will help you decide how best to use it.

How much does it cost to create a brand