A Very Merry Craftmas

A Very Merry Craftmas

26 November 2018

For three years Beer Hawk’s advent calendar has steadily gained a following of beer enthusiasts. With lots of brands upping their advent calendar game, Beer Hawk needed something worth its weight in chocolate coins to stand out from the crowd.

Off the back of our successful Father’s Day gift for the online bottle shop, we designed a box to fit 24 exclusive beers and came up with some ideas for an activation to get people talking – and drinking.

The same illustration style was carried over from the Father’s Day box and it gained a crafty Christmas overhaul. Each window has its own individual illustration for 24 days of beer-themed discovery. Letterpress typography amps up the craft credentials and the standout colour scheme means this perfect gift won’t be missed on shelf.

Grab one for your favourite beer lover (or just for yourself, we would). https://www.beerhawk.co.uk/advent-calendar