The 2024 Robot Food Playbook
Bold moves, brave brands
This year’s been our boldest yet. Gutsy creative, compelling campaigns, and ideas so big they take on a category at large – we couldn’t be prouder of the partnerships we’ve made and the work we’ve put out into the world.
Fuelled by our purpose ‘Challenge by design’ (and more than a few cups of coffee), we’ve helped brands of all breeds to break boundaries and set new benchmarks. Here are some highlights.

Inventing new worlds
The best stories aren’t one chapter, they inspire whole new worlds people want to be a part of. Packed with personality and purpose, our work for Postcard was never about just selling products – it was about creating a playground for people to curate, explore and let their minds wander…

Making history the future
Heritage brands come with a whole lot of history. But how do you stop them from being a thing of the past? With Sarson’s, we turned a trusted name into a modern legend. Every detail – from the crafted typography to the expressive tone – equipped the brand to not just survive the digital age, but thrive in it.


Rewriting the rules
Rules are made to be broken. With Prepped, we didn’t just reimagine a brand – we redefined what the entire canned food category could be. The result? A playfully ballsy identity that’s fit for the future (apocalypse or otherwise).

2024 was just the warm-up. Ready to join the game in 2025?