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16 December 2024

The 2024 Robot Food Playbook

Bold moves, brave brands

This year’s been our boldest yet. Gutsy creative, compelling campaigns, and ideas so big they take on a category at large – we couldn’t be prouder of the partnerships we’ve made and the work we’ve put out into the world.

Fuelled by our purpose ‘Challenge by design’ (and more than a few cups of coffee), we’ve helped brands of all breeds to break boundaries and set new benchmarks. Here are some highlights.

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Inventing new worlds

The best stories aren’t one chapter, they inspire whole new worlds people want to be a part of. Packed with personality and purpose, our work for Postcard was never about just selling products – it was about creating a playground for people to curate, explore and let their minds wander…

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Making history the future

Heritage brands come with a whole lot of history. But how do you stop them from being a thing of the past? With Sarson’s, we turned a trusted name into a modern legend. Every detail – from the crafted typography to the expressive tone – equipped the brand to not just survive the digital age, but thrive in it.

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Rewriting the rules

Rules are made to be broken. With Prepped, we didn’t just reimagine a brand – we redefined what the entire canned food category could be. The result? A playfully ballsy identity that’s fit for the future (apocalypse or otherwise).

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2024 was just the warm-up. Ready to join the game in 2025?