bulk™ 1: The complete food shake

Back in January, we revealed our strategic reposition and rebrand for bulk™ (previously Bulk Powders). A project that marked the business’ progressive shift in mindset – from an online retailer to an all-encompassing aspirational lifestyle brand.

A key part of our brief was to reduce the intimidation associated with the sports and active nutrition category and instead make the brand more inclusive and accessible for all. This included reviewing bulk™’s extensive product range and creating a clear visual system that would make the shopping experience easier and more enjoyable for their customers.

We worked on the whole lot – from the core range, to bulk™ PRO and their best-selling nutrition bars, Macro Munch.

And most recently, the design for bulk™ 1 – a quick and convenient, all-in-one food shake.

Check it out...