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BULK POWDERS®’ WMN® raises the bar

BULK POWDERS®’ WMN® raises the bar

Project 
14 February 2018

BULK POWDERS® is one the UK's leading sports nutrition brands and has continued to go from strength to strength. (Recently you might have seen British heavyweight boxer and Olympic Gold medalist, Anthony Joshua, featuring as one of their brand ambassadors!) Their latest venture, WMN®, is a range designed exclusively for women and needed impactful brand and packaging design to complement BULK POWDERS®'industry-leadingg flavours and formulations

We have a long history with BULK POWDERS®, first designing their brand identity, website and packaging back in 2013, and updating the brand in 2017, so we had a good grasp of what they needed.

Gym culture has evolved to be as popular among women as it is men. With women an ever-growing market for sports nutrition, there was room for a serious product ranges focussed on specific fitness goals.

We penned the name WMN® and used eye-catching rose gold accents against a clean white backdrop, taking cues and inspiration from lifestyle brands and the emerging gym culture. Pastel colours help consumers to navigate the range which includes DAILY PROTEINTM shakes, ACTIVE WMNTM multivitamins and RADIANCE CAPSULESTM.

Strong and feminine, WMN® makes a bold statement for quality products aimed at women's health and fitness and is a strong addition to BULK POWDERS® overall offer.

TOWIE fans will be excited to hear that Lucy Mecklenburgh (of ITV2's The Only Way Is Essex fame) joins Anthony Joshua as one of BULK POWDERS®' influential, high-profile ambassadors.

Lucy says, "Health and wellness are extremely important to me. I spend long hours working in the office, in my boutique and training. I always try to eat healthily to give myself the best possible platform to succeed and WMN® really helps with that. As a range of supplements to support my active lifestyle, it’s perfect."

WMN® launched in January this year and is BULK POWDERS® first range to be sold on the high street, available in Boots stores across the UK with more retailers and sports outlets soon to follow.

So with Christmas, Pancake day and Valentine's out of the way, there's really no excuses!