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In with the Vin Crowd

In with the Vin Crowd

Project 
10 March 2020

Our latest project to hit fridges is live on The Grocer! Working with Kingsland Drinks we created the brand strategy, identity, name, tone and packaging for new brand, Vin Crowd.

The wine category is often seen as confusing, complicated and cliquey, and is now losing favour and shelf space to more exciting innovations from gin and craft beer. To engage a new generation of wine drinkers, we chose to change up the conversation from year, grape and region for a narrative that favours flavour instead.

Launching with three RTD spritzes, Vin Crowd is available in Co-op stores now. More info on the project coming soon 🍷👀

Vincrowd Instashots Purple 3200X2000 Vincrowd Instashots Pink 3200X2000 Vincrowd Instashots Green 3200X2000