One year as a B Corp: A milestone, not the finish line

A milestone, not the finish line

One year as a B Corp. What’s changed? Honestly? Not much. Yet. Because big change doesn’t happen overnight. Becoming a B Corp wasn’t about flipping a switch, it was about making our commitment official. But this is just the beginning. We’re not here to sit back, we’re here to set the standard. Our ambition is simple: make Robot Food not just the best in the world, but the best for the world. And we’re just getting started.

The company we keep

The biggest change we can make as a creative agency is through the partnerships we build. We’ve never been ones to play it safe. We’re here to push boundaries and challenge the status quo. And we partner with those who do the same. We work with brands that dare to ask what’s possible, that question what creativity can do and what brands should be. Because real change starts with bold ideas and the courage to bring them to life.

Driving change, one clean home at a time

Before we embarked on our B-Corp journey we started working with Cleancult, our first stepping stone towards change and a proof point that great design can work toward great impact.

Recyclability claims weren’t top of mind for U.S. consumers. Bad news when your USP is a paper-based refill. What were they looking for? A safe cleaning ritual. But when even ‘green’ choices came with sacrifices, who was going to give them a brand that could do it all? Enter Cleancult. A brand that gives consumers an intervention, rids the world of plastic waste and creates a cult of clean that really means clean.

From transforming consumer behavior toward sustainable home cleaning to creating a cult people actually want to be a part of, we’re proud to help build a brand that leads by example. Together, we’ve cut out waste, ditched harmful chemicals, and proven that sustainability and scale can go hand in hand, on the shelves of Walmart and beyond.

Eco with a twist

We’ve been working with John West on new product innovations since 2017, from alternative marine protein to revolutionary packaging solutions. Their latest launch, SmartStrip, is a game-changer: this patented metal strip holds together a four-pack of tuna. No excess packaging, no waste.

After securing our B Corp status, we’re more committed than ever to using innovation as a force for good. So when this brief landed, we knew it was the perfect chance to help bring to life a solution that’s as sustainable as it is ownable.

To infinity and B-eyond

This success isn’t just a milestone, it’s an ongoing mission. We’re looking for more purpose-driven, eco-conscious brands to partner with for the long haul. If you’re ready to make a real impact, you know where we are.