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Ricing Sun – Vocation's Limited Edition 5/12

Ricing Sun – Vocation's Limited Edition 5/12

03 June 2019

For their fifth monthly special, Vocation ventured a little further from their usual hops. Off the back of his trip to Japan, head brewer Matt brewed with rice and zesty Japanese yuzu fruit for a fruity take on a traditional Japanese rice lager, which inspired our can design.

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The circular red orb has been rendered to the same proportions as the Japanese flag, while the red, off-white and gold colour scheme is a nod to the 1964 Tokyo Olympics. We went for a glossy high build finish to elevate the can feel and create a tactile experience.

Vocation Rising Sun 3200X2000Px 0001 Rising Sun Back
Vocation Rising Sun 3200X2000Px 0000 Rising Sun Front