Sleighing the advent calendar game

Sleighing the advent calendar game

05 December 2018

This year we designed the worlds ‘coolest’ advent calendar for BrewDog that’s as much fun as it is functional due to its fridge pack format.

All BrewDog wanted this Christmas was an advent calendar to get excited about, something customers wanted to buy not only for their friends but themselves as well.

Our main aim was to do something different, as the competition in craft beer countdowns is stiff. We wanted something to add to the Christmas experience as well as stand out visually. Wrapped up like the punkiest present under the tree, the outer box gives way to 6 fridge friendly packs. Meaning these craft beers can stay chilly, ready for drinking.

In keeping with BrewDog’s irreverent style, each fridge pack has its own pattern inspired by Christmas cues, extending the season’s festivities to the shelves of your fridge. The calendar overall is really giftable. The perfect present for a very Hoppy Christmas.