Spotted: Sarson’s OOH in London
Spotted Sarson’s on the tube? Our latest out-of-home awareness ad for Sarson’s is now live across London, and we’re chuffed to see it’s already making a splash and boosting sales for the brand.
As the next step in our long-term partnership with Sarson’s, they needed a key visual that would cut through the noise and put them at the front of consumers’ minds again. The brief was simple: increase awareness and remind the nation why Sarson’s is worth paying more for, compared to sub-par supermarket own-brands. Years of varying ad executions, from playful to traditional, had diluted the brand’s iconic imprint. So, we saw an opportunity for a more single-minded, unapologetic approach.
For the hero visual, we went all in on what makes Sarson’s, Sarson’s. We put the bottle front and centre to showcase the iconic silhouette and the distinct liquid inside. Then doubled down on their famous burgundy, adding rustic, foodie textures for a more premium feel. And when it came to usage, why overcomplicate it? Sarson’s is synonymous with the chip-eating occasion, so we put that front and centre. This first step was to remind people how much they already love the product.
When it came to messaging, we followed the same single-minded thinking. This is proper vinegar, brewed the proper way. So, to bolster their existing strapline ‘brewed for food’, we focused on their key point of difference – championing their craft and linking to the seven-day brewing process that sets them apart from competitors who often cut corners.
More to come soon…