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Taste you can trust

Taste you can trust

Project 
04 December 2019

Following the success of Bells & Whistles, Bells of Lazonby asked for our help to revamp their deliciously free-from brand, We Love Cake. Already a successful brand in the food service sector but lacking the impact to really stand out from the crowd in retail, We Love Cake needed a new look that lived up to its name.

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Free from cake still lacks brand excitement and is much too focused on the functional aspect of what they ‘do not contain’. For most, cake instead delivers a more emotional quality and We Love Cake aims to bring the everyday excitement currently missing from the category.

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With a vibrant, clashing colour palette, playful tone of voice and a custom drawn logotype, We Love Cake now shouts loud and proud from supermarket shelves as a beacon for treat lovers everywhere.

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We Love Cake Double Chocolate Brownies are available in selected Co-op stores across the UK.

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