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Vocation Hop Showcase

Vocation Hop Showcase

Project 
09 November 2020

Introducing our latest work for Vocation Brewery – the label design for their limited edition Hop Showcase series.

Released in three instalments, each pair of juicy single-hopped beers are brewed in exactly the same style but all contain a different hop variety. Putting flavour centre stage, drinkers are challenged to try both beers in the pair, then compare, contrast and crown their winner.

To capture the distinct personality of each hop, we decided to create six unique can designs, drawing inspiration from both the origin of the hops and the flavour they add to each brew.

We opted for a retro, collage-style aesthetic for the overall look and feel, using tropical imagery to create visual puns that celebrate the juicy flavour profiles of each hop variety.

Our decision to stick to the same colour combination per drop aims to help clearly identify the beers as a pair and adds collectability to the series, whilst the contrasting metallic can adds a quality feel to the drinking experience.

You can get your hands on the third and final drop of the Vocation Hop Showcase over on the Vocation web store. But you better hurry, they don’t stick around for long!