Project Disrupt 3.0

3 weeks. 3 teams. 3 categories. A whole lot of disruption.

This is Project Disrupt 3.0.

Our industry is full of agencies shouting about disruption. But it isn’t volume that gets you noticed. Ask the right question and you can silence a whole category.

Over three weeks, we followed our entrepreneurial instincts to challenge three complacent categories in desperate need of a shake up.

What do tween skincare, canned food and your local leisure centre have in common? At first glance, not a lot. But dig a little deeper and they’re all oversaturated, underserved spaces full of brands that just aren’t resonating.

So, backed by consumer insight and inspired by our own experiences, we’ve created three conceptual brands that cut through the apathy and answer a genuine need.

Three brands we wish existed.