Functional can be fun
Just because your product is built for function, it doesn’t mean it can’t be fun. A little personality can help you stand out, and raise an unexpected smile.
But personality needs to be well positioned. Style added to substance. We’ve helped many household brands give themselves a polish side and leave their personalities sparkling.
“Playful, clever, effective – the range is absolutely spot-on for what we wanted to achieve. We now have a strong, cohesive, beautiful baby-care range designed for a new generation of parents that’s easy to navigate, and encourages consumers to consider a wider Co-op shop.”
Design Manager — Co-op