Awesome Merchandise Brand Articulation / Brand Evolution / Brand Narrative / Comms Strategy

Enabling Awesomeness


The Brief

Make us even more awesome to even more entrepreneurs, musicians and creative makers.

The Opportunity

Simply identify and amplify the essence of Awesome's enthusiastic, enabling and unexpected approach and position them as facilitators of others people’s awesomeness.

We created the Awesome brand with plenty of flex, developing a suite of secondary logos and icons to support an identity that's distinctly business in the front, party in the back.

Am Refresh 1 Am Refresh 2 Am Refresh 3

The Result:

Revenue up 100% within 2 years

Am Refresh 4

We developed a hand-painted font with two weights – 'Awesome Headline' and 'Awesome Body'.

Am Refresh 7 Am Refresh 8

We compiled the ins and outs of Awesome into a cohesive guidelines document, covering everything from brand identity, personality and tone of voice to fonts, photography and comms templates.

Am Refresh 10 Am Refresh 12 Am Refresh 9
Am Refresh 20
Am Refresh 14
Am Refresh 21
Am 1592X200 Refresh 3 Am 1592X200 Refresh 5
Am Refresh 15
Am 1592X200 Refresh 6 Am 1592X200 Refresh 4
Am Refresh 19
Next Project Co-op Baby