0003 Ow Bottle Glass

BrewDog Packaging Design

Creative in craft

 

The Brief

We need a partner that can work across our entire portfolio. To improve on what we have and create exciting new design for our upcoming projects.

The Opportunity

We jumped at the chance to work with an established, disruptive and fast-paced brand. The opportunity lay in creating greater consistency and coherence across BrewDog's existing portfolio and leveraging that to help new ranges really stand out amongst the pack.

0008 Ow Raspberry Slider 0006 Ow Pear Slider 0004 Ow Cherry Slider 0005 Ow Peach Slider 0009 Ow Tropical Slider 0007 Ow Quince Slider

BrewDog are all about making good beer more accessible and sour beers have been out of reach for a long time. For their punchy and wild new brews, Overworks, we seized the chance for a range design as elevated as it is electric – reflecting the slow magic of the sour brewing process.

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Dense, brightly coloured collages mash together the raw beauty of rural Scottish landscapes with psychedelic, celestial imagery that sets taste buds tingling. This eclectic imagery is held together by the OverWorks mark, overlaid front and centre in a high build spot varnish.

0001 Ow Front Close Up 0002 Ow Back Close Up
  • For BrewDog's multipacks, that broke out of their plastic rings and into cardboard boxes, we stripped back and unified, without losing any punk attitude. A suite of stickers was created, bringing to life the character of each beer.
Brewdog Punk Stack Brewdog Pony Stack Brewdog Elvis Stack Brewdog Indie Stack
  • The outer pack system is flexible and works across different formats. A colour scheme was applied to make the beers easier to spot and shop.
  • An architecture for seasonal multipacks shows off the can inside whilst maintaining BrewDog attitude.
Hop Rocker 4 Pack

BrewDog also enlisted our help to show you don’t need alcohol to be Punk AF and asked us to design a pack for their new beer that includes all of the punk without inflicting any of the hangover.

Brewdog Punk Af Master Assets 3200X2000 Website 2 2.0.Brewdog Punk Af Master Assets 3200X2000 Website 1

We designed the cans to be proudly part of the pack but clearly different from core. Inverting the colours of BrewDog’s signature Punk IPA, we added a lightning bolt pattern that communicates BrewDog’s powerful point of difference in a new way.

Brewdog Quench Quake Bottle Vis2
  • BrewDog’s first sour beer Quench Quake received a zingy design and mouth-watering visual presence.
Brewdog Just The 2 Of Us
  • We also created the design for the dog-friendly brew Sub Woofer, then designed a gift pack for man and his best friend.
Next Project Northern Monk