09 Bp Purelifestyle

Bulk Powders Brand Articulation / Brand Evolution / Segmentation Strategy

Delivering performance


The Brief

The supplements market is moving more lifestyle, take us from a brand bought on price point to a brand in demand.

The Opportunity

Looking beyond what was happening in supplements to the semiotics of brands that resonate with the target market, we created something that felt relevant in a way that needed no explanation. Over our five year partnership, we’ve been able to grow the brand from a commodity to a fully-fledged icon that keeps its relevance in the eyes of its consumers.

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We created a brand that inspired a clean slate and progression to be a 'better you'.

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The Result:

From £2M to £50M annual sales in 5 years

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We implemented clear tiering and range segmentation through colour.

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For the Active Foods range we carefully balanced food cues with functionality.

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We created the WMN subrange to have strength in it's own right but remaining iconically bulk, utilising the icon to stay away from 'girly' cliches and move towards edge and attitude.

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