09 Bp Purelifestyle

Bulk Powders Brand Articulation / Brand Evolution / Segmentation Strategy

Delivering performance

 

The Brief

The supplements market is moving more lifestyle, take us from a brand bought on price point to a brand in demand.

The Opportunity

Looking beyond what was happening in supplements to the semiotics of brands that resonate with the target market, we created something that felt relevant in a way that needed no explanation. Over our five year partnership, we’ve been able to grow the brand from a commodity to a fully-fledged icon that keeps its relevance in the eyes of its consumers.

20 Bp All

We created a brand that inspired a clean slate and progression to be a 'better you'.

04 Bp Logocomplete 05 Bp Logopro

The Result:

From £2M to £50M annual sales in 5 years

07 Bp Pureseries 10 Bp Completeseries 15 Bp Pureseries1

We implemented clear tiering and range segmentation through colour.

08 Bp Pureclose 16 Bp Propills
14 Bp Completelifestyle

For the Active Foods range we carefully balanced food cues with functionality.

21 Bp Activefoods
23 Bp Activefoodslogo 24 Bp Activefoodslid
1 Wmn Bulk Powders Lineup

We created the WMN subrange to have strength in it's own right but remaining iconically bulk, utilising the icon to stay away from 'girly' cliches and move towards edge and attitude.

2 Wmn Bulk Powders Tablets 3 Wmn Bulk Powders Closeup
Next Project Honey Monster