

From vodka to wheat bier, Co-op's Beers, Ciders and Spirits range now heroes the brand, celebrating the individuality of each product in an eclectic but cohesive collection.



The Result:
Sales up 21% Year-on-year

A fixed colour palette and silver Co-op brand mark unified the range, and allowed the freedom for different graphic expressions on a product-by-product basis.



Expressive typography and impactful graphics then create an ownable look for each product while still remaining distinctly Co-op.


