Harewood Food & Drink Project Brand Articulation / Brand Creation / Brand Narrative / Brand World

Feeding the Imagination


The Brief

We're starting a food and drink project to celebrate the Harewood estate, creating produce and experiences in collaboration with local artisans to highlight the very best Yorkshire has to offer.

The Opportunity

To tell the inside story behind the Harewood estate, drawing on elements of the family history to divulge the community in a richness and depth that goes beyond the stately home.


The nature of the project meant Harewood would be working with an ever changing list of local collaborators. So we created a design system with flex built-in.

Spring Summer Autumn Winter

Drawing on Harewood's rich heritage, we created a range of illustrations built on family legends, to bring the story of Harewood from the inside, out.

Gin Logo Gin Story

The illustrations are then anchored and held together by a distinct brand mark that is applied across a range of deliverables.

Deer Tshirt Bags Apron
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