Bringing CBD to the mainstream
What we did:
- Brand Strategy
- Creative Strategy
- Verbal Identity
- Visual Identity
- Brand World
- Brand Guidelines
The Brief
The CBD market is booming but lacks a trusted, credible leader. Can you help us bring our efficacious blends and natural active ingredients to the masses?
The Insight
The CBD category is oversaturated with brands that either peddle a prescribed idea of the ‘perfect dose’ or only reflect one way of life.
The idea
A perfect blend of science and nature. Removing barriers and building trust with a lifestyle brand for lots of different lifestyles.
Healist use cutting edge science to unlock the potential of natural ingredients. So we saw science and nature as fundamental pillars of the identity and Healist as the sweet spot in between, harnessing the two.
We opted for a clean colour palette and lab inspired icons to create a strong, sciencey feel for the brand. Then with science as a base, we brought nature to life as an adaptable living layer, through detailed botanical illustrations of each of the key ingredients.
“Regulation changes that have caused the CBD category to grow massively. But people still don’t have a clue who to trust. So we gave Healist an identity that spotlights their natural ingredients and makes the benefits crystal clear – whether that’s on pack or in the wider brand world.”
Steph
Design Director
Healist wanted to cut through the noise and change the narrative of a confusing category, so we made it the voice of reason with confident, reassuring brand messaging that informs and empower consumers.
“Having created and launched our own lifestyle brands, we knew Healist needed far more than just some nice packaging to succeed on a global scale. We worked closely with their team to take Healist from brand strategy, right through to brand communications, considering every touchpoint in between and the journey of the consumer.”
Natalie
Senior Creative Strategist
Healist speaks to people of all different lifestyles, opening up the benefits and possibilities of CBD beyond the typical target consumer. Social media and offline touchpoints such as influencer boxes work hard to continue the education and transparency of the website and show how Healist can fit into your day-to-day.
