04 Lonewolf Casestudyimages 3200X2000 Lw Gin Bottle

BrewDog Brand Evolution

Serving bark and bite

 

The Brief

Review the functionality and standout of our contemporary, but fiddly design.

The Opportunity

We had a brand that had made waves amongst craft liquor lovers. It captured minds and palates but found teething problems in its label design. We could build on existing brand assets and create something attention grabbing that also does the quality of the spirits justice.

01 Lonewolf Casestudyimages 3200X2000 Lw Group

We amplified the wolf logo, positioning it front and centre on the bottle, with a cut through colour band that follows its angle. Colour reflects the botanical flavour profiles, helps differentiate between spirits and feels cohesive with the tonic cans.

02 Lonewolf Casestudyimages 3200X2000 Lw Neck Label 03 Lonewolf Casestudyimages 3200X2000 Lw Close Up Gin

Dialling up the craft, we made the small batch messaging easier to read and introduced a high build tactility that elevates the product experience to match the intricate quality of the liquids inside.

05 Lonewolf Casestudyimages 3200X2000 Lw Vodka Bottle
Next Project Northern Monk