Chivas Brothers Brand Narrative / Brand World

Creating a world from a bottle

 

The Brief

Take our current visual identity and create a brand world rich enough to immerse our consumer in and drive excitement.

The Opportunity

Millennial audiences across the world are consumed by social and economic uncertainty. By creating real and tangible experiences that go beyond a platonic positioning statement, we aimed to lift spirits with an engaging brand world that embodies resilience, adventure, and celebrates togetherness.

A suite of brand marks with a variety of uses and applications brings the brand off the bottle and into the world.

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Passport’s world needed to flex in order to resonate in different global communities. Every asset and brand experience has been designed to adapt to the local nuances each market brings.

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Passport's five spirits are an important component of each and every extension of the brand, with chosen touchpoints inspired by an audience of millennial experience collectors.

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Stickers and assets provide an otherwise digital generation with something more tangible.

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Photography plays an important role, helping to capture the mood of a ‘first round with friends’ and the anticipation that early evening brings.

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