
Saxa’s previous brand mark and holding device were refined and simplified, with a more contemporary sans serif font introduced.



The Result:
from 17% decline to 3% year-on-year growth


Abstract cues and expressive marks distinguish one salt from the other, championing the flair Saxa brings to cooking. Wave like swirls draw inspiration from the sea while coarse blocks echo the texture of natural rocks.



For the range of premium, flavoured sea salts we brought the packs to life with colours bursting with flavour and hand drawn illustrations.

