Seabrook Cocktail

Seabrook Brand Articulation / Brand Evolution / Brand Narrative

A cult classic for the masses

The Brief

Make us more relevant to a modern consumer and give us the means to put our mark on a closed category.

The Opportunity

Seabrook borders on cult status in its heartland, with die-hard fans getting all misty-eyed at the thought of swimming pool vending machines. The majority of the country, however, were yet to be converted to the holy grail of the crinkle cut. We gave Seabrook their swagger back and the taters to take on the big boys with their bold and unapologetic take on life and on snacking.

Seabrook Cheese

Seabrook Salted

Seabrook Vinegar

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Staying true to Seabrook’s heritage we stripped back and rebuilt the branding.

Seabrook Group2

The Result:

+£100m in increased revenue over 4 years

Seabrook Lifestyle

Seabrook Previous

For the elevated Lattice offering, a rich blue backdrop and a premium foil gives each SKU’s flavour standout.

Seabrook Lattice

Seabrook Lattice Shedload

Seabrook Lifestylelattice

Next Project Here & Now

Here & Now Fuelling the slow down

Brooklyn Brewery Refining a global icon

Over The Spoon Freeing dessert from dairy

Urban Eat Taking a stand against bland

Vocation Brewery Setting the benchmark

bulk™ Lead don’t follow

Masons of Yorkshire Breaking the mould

Stories & Ink Making our mark

Healist Cutting edge wellness

Sunday Disrupting pensions

Co-op GRO Food first. Future focussed.

Bells & Whistles Far from Free-From

Fuego Spice Co. Putting flavour over fire

Wagg Making mid-tier best in show

Mr Kipling From Brit classic to global icon

Awesome Merchandise Enabling awesomeness

Co-op Baby Bouncing with pride

Co-op Beer, Cider & Spirits Making own brand, brand proud

Saxa Shaking up the salt category

Seabrook A cult classic for the masses