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ZX Ventures Brand Creation / Brand World / Brand Narrative

A can-do attitude

 

The Brief

We need an agile partner to build a brand for our latest product innovation, a ready to drink blood orange Aperitivo spritz, Sincerely Sabella.

The Opportunity

Sell an attitude, not a drink. Canned means freedom and we saw space to create a brand for people who live on their own terms. We built a world that facilitates not dictates, inviting the consumer to play as a big a role as the product in this brand’s story.

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  • The can embodies the confidence of Sabella’s consumers, beginning with a design that’s bold and unapologetic in its shelf and bar standout, with a hand script wordmark that brings a personable touch.
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  • Tackling the stigma against canned drinks head on, we decided to embrace the portable aspect of the can. With strapline ‘In Your Hands’ we leveraged the endless possibilities of this on-the-go format.
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The Result:

Listings in Whole Foods and Ocado at launch

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  • Copy lines support the impact of the can with posters and activations that put the power back into the drinkers’ hands, providing them with messaging to get behind, not rules to live by.
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  • Through tangible touchpoints we gave this spritz with a difference it’s very own sense of occasion – any occasion.
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