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Wherever you are in the world, if you’ve got a brand challenge, we’d love to help.

Robot Food
Stories & Ink

Making our mark

What we did:

  • Brand Strategy
  • Creative Strategy
  • Naming
  • Verbal Identity
  • Visual Identity
  • Brand World
  • Brand Guardianship

The Brief

I have years of experience in skincare and product formulation, but no working brand – what should I do?

The Insight

40% of the western world have tattoos, but there are no long-term skincare brands dedicated to caring for tattooed skin. We need to speak to the millions of people underserved by the beauty industry and create a credible, direct-to-consumer skincare brand specifically for them.

The idea

Your skin, your stories. 

A dedicated brand that celebrates individuality and is passionate about tattoos.

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Stories & Ink puts tattoo enthusiasts at the heart of everything, creating a space where they can share their personal stories.

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For the messaging, we created an inquisitive and unapologetic tone of voice that empowers those who are different and celebrates being comfortable in your own skin.

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The design blends the efficacy of health and beauty with the authenticity of tattoo subculture.

We created flash sheet style illustrations to build an instant connection to Stories & Ink's consumer base – with a fuller, richer picture on the inside of the packaging to create an element of surprise.

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Contemporary, lifestyle photography takes the brand beyond just a product and showcases, not just tattoos, but the people who have them.

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“From the start, it was clear this was about more than just a piece of packaging, so we created a community for like-minded people — and a brand that allows people to be themselves.”

Founder & ECD

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We collaborated with popular tattoo artists to keep the brand relevant and rooted firmly in the community it supports.

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“Stories & Ink is a great example of Robot Food putting their money where their mouth is. They believed wholeheartedly in the idea and did whatever it took to help bring it to life — nurturing, incubating and investing in the brand to make it what it is today.”

Stu Jolley
Co-founder — Stories & Ink