Making our mark
What we did:
- Brand Strategy
- Creative Strategy
- Naming
- Verbal Identity
- Visual Identity
- Brand World
- Brand Guardianship
The Brief
I have years of experience in skincare and product formulation, but no working brand – what should I do?
The Insight
40% of the western world have tattoos, but there are no long-term skincare brands dedicated to caring for tattooed skin. We need to speak to the millions of people underserved by the beauty industry and create a credible, direct-to-consumer skincare brand specifically for them.
The idea
Your skin, your stories.
A dedicated brand that celebrates individuality and is passionate about tattoos.
Stories & Ink puts tattoo enthusiasts at the heart of everything, creating a space where they can share their personal stories.
For the messaging, we created an inquisitive and unapologetic tone of voice that empowers those who are different and celebrates being comfortable in your own skin.
The design blends the efficacy of health and beauty with the authenticity of tattoo subculture.
We created flash sheet style illustrations to build an instant connection to Stories & Ink's consumer base – with a fuller, richer picture on the inside of the packaging to create an element of surprise.
Contemporary, lifestyle photography takes the brand beyond just a product and showcases, not just tattoos, but the people who have them.
“From the start, it was clear this was about more than just a piece of packaging, so we created a community for like-minded people — and a brand that allows people to be themselves.”
Simon
Founder & ECD
We collaborated with popular tattoo artists to keep the brand relevant and rooted firmly in the community it supports.
“Stories & Ink is a great example of Robot Food putting their money where their mouth is. They believed wholeheartedly in the idea and did whatever it took to help bring it to life — nurturing, incubating and investing in the brand to make it what it is today.”
Stu Jolley
Co-founder — Stories & Ink
