We simplified then amplified the personality of each beer in Tuborg’s portfolio to create a stronger and more consistent brand family. One that would be easier to navigate and appeal to a much broader audience whilst staying true to the heritage of the brand.
“It was never a case of throwing the baby out with the bathwater. Instead we took all the design elements, from shapes to colours, fonts and label architecture to create a suite of ownable brand assets that help set Tuborg up for a progressive future”.
Ben, Creative Director
We combined Tuborg's iconic 'clockman' with the wordmark for the first time to create a more distinctive brand imprint.
Off pack, we put people at the centre of the action. Using the clockman to frame unfiltered, spontaneous moments of fællesskab.
“Drinking the beer your dad drinks is the opposite of cool. So a big part of the work was about changing the perceptions of the brand with an off pack world that a younger audience would relate to.”
Dave, Managing Director
“Robot Food understood our needs, vulnerabilities, dedication, craft, and, most importantly, our sense of humour which made the whole process such a joy. It's very easy for us to be happy clients – every meeting is like spending time with family.”
Louise Dandanell, Marketing Manager, Tuborg Denmark
