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Vocation Brewery

Crafting Longevity

 

The Brief

We're now the 5th biggest craft brewery in the UK with a dominant position on supermarket shelves. We've come a long way since you created the brand in 2015.

The Opportunity

Vocation is proof you can get bigger and better. They've scaled up whilst remaining credible and were ready for a refresh to suit. We brought brand to the forefront for maximum shelf impact, while introducing a strong new architecture allowing design flex for special releases.

Despite scaling up, Vocation has always stayed true to themselves and the aim of the refresh was to remind people of their permeating mission – to brew great beer.

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The Result:

From £0 to £7m annual yearly sales

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A new architecture was introduced for stronger brand presence and the brand mark was amplified to make Vocation more of a beacon on shelf.

The core range harks back to Vocation’s humble beginnings, with the appearance of a label printed straight to can.

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Our original flavourful illustrations were simplified, drawing attention to the product names of Vocation’s signature, punchy brews. We also updated the brand story to reinstill where the brand started.

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The new architecture creates a consistent brand presence, while allowing freedom of design for special editions.

We also worked with the brand to bring their taproom vision to life.

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