Vocation Brewery Brand Articulation / Brand Articulation / Brand Narrative

Crafting success


The Brief

I’m starting a brewery. Can you create a brand to tell my story?

The Opportunity

Excellent beer alone is not enough. Founder John puts his heart and soul into brewing so we gave him a brand that would echo this. Taking Vocation Brewery from a start-up in the starting blocks to supermarket superstar — helping secure national listings in Tesco, Asda, Co-op, M&S and Booths along the way.

Vocationcs New 1 Alecans

Vocation crafts uncompromisingly good beer. So, we gave them an uncompromisingly good name and brand identity.

Vocationcs New 6 Box Vocationcs New 5 Pumpclips Vocationcs New 10 Coasters
Vocationcs New 4 Brewery Vocationcs New 7 Pinbadge

Intricate inhouse illustration accompanies bold naming, expressing the tasting notes and passion that goes into each lip-smacking ale.

Vocation Collabs Yeastie 3 Vocation Collabs Chorlton 1 Vocation Collabs Atom 2

For Vocation’s flavourful collaborations we chose the ampersand from the original design as a consistent representation of the collaboration which transforms to reflect the flavours and attitudes of the brews.

Vl Lineupclose
Vl 6 Pure Vl 7 Yakima Vl 8 Unfiltered

Vocation’s lager is all about a feeling of fresh. A clean white background with flashes of colour encapsulate the lager’s distinctive and vibrant flavour.

The Result:

From £0 to £7m annual sales in just 4 years

Next Project Fuego Spice Co.