The name 'Wagg' gave us our starting point. We created a brand mark with all the personality of our playful pets and a photography style for Wagg to own.
Dog food can be a busy, confusing category, so we designed a clear pack architecture and range navigation that made Wagg simple to shop for customers new and old.
For Wagg's treat range we dialled up the fun while losing none of the clarity.
Unpretentious, playful and rational – how Wagg communicates is as important as how it looks. We evolved Wagg's tone-of-voice to speak the dog's honest truth.
Wagg's rebrand extended to their cat and small animal ranges, both in need of new, more excitable names.
Working from the idea out, we created a brand that lives beyond pack and composed a cohesive guidelines document to future proof the brand.
