First up, Lintbells needed a better way to categorise their products. As a name, YuMOVE aligned well with their brand mission of ‘active for life’, so we united all sub brands under this umbrella.
Taking inspiration from the wider world of wellness, we worked closely with the team at YuMOVE to create a suite of branded assets that can flex from channel to channel, creating a seamless experience.
We used a friendly colour palette and simple iconography for an efficacious, ‘soft science’ look that clearly pulls the ranges apart and makes the brand easy for pet parents to shop.
We wanted the photography to feel real, relatable and energetic – like the dogs were jumping out of the design.
Julia, Senior Designer
The brand needed a global, multi-channel approach that would maximise sales both on and offline. So we decluttered the front of pack info and let the website and side of pack do more of the talking.
Today’s new breed of dog owners value prevention just as highly as the cure. Now with a more joined up brand, YuMOVE can play in their heartland of scientifically proven formulas and tap into new pet care categories
Emma, Senior Account Manager
