About Us
Simplify to amplify.
That’s our ethos.
Ever noticed how the best ideas feel like common sense? They hit you out of nowhere and make you think – finally. They’re effortlessly gettable, and disruptive in the right way. The kind of disruption that silences rather than shouts.
Common sense is simple, but simple isn’t easy.
Getting to gettable takes thinking through, talking out and questioning everything (even the elephant in the room) to uncover what people actually care about.
Together, we’ll filter out the waffle and find your brand’s point of difference. We’ll simply to amplify, and build you a brand that can’t be replaced.




What we do
Brand strategy
The ins and outs of your brand. Feels like therapy but with more sticky notes.
Creative strategy
Exploring the possibilities of how you might look, sound and act.
Naming
What it says on the tin. Or the bottle, or the web header…
Visual identity
Bringing your brand to life through typography, design and illustration.
Verbal identity
Giving your brand a compelling and captivating voice.
Art direction
Getting down to the details and setting your style.
Brand world
Exploring how your brand will make its mark in the world.
Artwork & production
Cutters, colour management, print finishes, structural design – technical stuff you don’t want to stress about.
Brand guidelines
Putting everything in one place and giving you a clear rulebook to follow.
Brand guardianship
Championing your brand and being a sounding board when you need us.
The Team
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Simon Forster Founder & ECD
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Dave Timothy Managing Director
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Matt Bevington Head of North American Partnerships
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Tom Wray Business Partnerships Lead
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Jess Cook Client Director
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Emma Collingswood Account Director
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Libby Goodyear Account Director
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Natalie Redford Senior Creative Strategist
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Chloe Stacey Creative Strategist
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Hatty Hanna Marketing Manager
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Ben Brears Creative Director
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Martin Widdowfield Creative Director
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Clayton Davis Copy Director
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Lizzie de Jong Copywriter
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Chris Shuttleworth Design Director
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Rich Robinson Design Director
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Steph Mason Design Director
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Julia Allan Senior Designer
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Craig Lindsay Senior Designer
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Ollie Jackson Designer
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Sam Jepson Designer
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Ryley Devine Designer
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Torben Griffin-Shaw Designer
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Rich Fraser Creative Visualiser
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Matt Reid Studio Production Manager
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Marc Newell Senior Artworker
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Ollie Askew-Sheard Artworker
Who we work with
Got a creative challenge we should hear?