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Robot Food Privacy Policy

We are Robot Food trading as Robot Food Ltd, a company incorporated in England and Wales. Our company number is 6777514 and our registered office is at Globe Point, 1 Globe Road, Leeds. LS11 5FD, UK (“Robot Food” / “we”/ “our” / “us”).

At Robot Food, we are committed to safeguarding and preserving the privacy of our visitors. We will comply with the General Data Protection Regulation (EU) 2016/679) (“GDPR”) and the Data Protection Act 2018 (“DPA”) unless and until the GDPR is no longer directly applicable in the UK, together with any national implementing laws, regulations and secondary legislation as amended or updated from time to time in the UK, and any successor legislation to the GDPR and the DPA (together “Data Protection Legislation”).

This privacy policy explains how and when Robot Food collects, uses and shares your information, what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site or communicate with us. We update this privacy policy from time to time so please review this privacy policy regularly.

Robot Food receives your information through you signing up to our newsletters, contacting us via email or via our contact us and/or careers page and from GDPR compliant lists generated and supplied to us by third parties. Irrespective of which country you reside in or supply information from, you authorise Robot Food to use your information in any country where Robot Food operates.

If you wish to no longer receive newsletters or other marketing communication from us, you can opt out via the unsubscribe link in the emails or by following the process mentioned below in the ‘your rights in respect of your data’ section.

If you apply for a role listed on our careers section, we will process your information on the grounds of our legitimate interests in order to process your application.

We will not share any of the information you provide during the recruitment process with any third parties outside of Robot Food and we do not collect more information than we need to fulfil this purpose, nor will we retain it for longer than is necessary. Once the position has been filled, we will not retain your information unless you consent for us to keep it on file.

If you have any questions or comments about this privacy policy, please contact us at

Information collection and use

We collect and use your information below to provide our services and to measure and improve our services from time to time.

  • Robot Food may keep track of how you interact with links across our website by redirecting clicks or through other means. We do this to help improve our services, to provide more relevant advertising, and to be able to share aggregate statistics such as the frequency of a particular link being clicked on.

  • Cookies: We use cookies from Google and LinkedIn for tracking, monitoring user analytics and performance to better understand how you interact with our services, to monitor aggregate usage by our users and traffic routing on our services, and to customise and improve our services. Most applications automatically accept cookies.

  • Google Analytics: We use Google Analytics within our website to collect information on your browsing behaviour and preferences for marketing purposes.

  • Other Google Technologies: From time to time, we may also use Google’s advertising products, such as AdWords, to deliver marketing messages. To understand how Google uses information from sites and apps in these services.

  • Log Data: When you use the Robot Food website, we may receive information (“Log Data”) such as your IP address, device information (including device and application IDs) and search terms. Robot Food uses Log Data to provide, understand, and improve our services.

We process personal information for certain legitimate business purposes, which include some or all the following. – where the processing enables us to enhance, modify, personalise or otherwise improve our website, our services and communications for the benefit of our customers;

  • to identify and prevent fraud;

  • to enhance the security of our network and information systems;

  • to better understand how people interact with our website;

  • administer the website and carry out data analysis, troubleshooting and testing; and to determine the effectiveness of promotional campaigns and advertising.

  • in certain circumstances, to send you marketing information. Where it is not appropriate for us to rely on legitimate interests or where we choose not to rely on our legitimate interests, we will seek your consent.

We do not disclose your private personal information except in the limited circumstances as listed below;

  • Your Consent: We may share or disclose your information at your direction, such as when you authorise a third-party web client or application to access the Robot Food website.

  • Law and Harm: Notwithstanding anything to the contrary in this privacy policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Robot Food’s rights or property. However, nothing in this privacy policy is intended to limit any legal defences or objections that you may have to a third party, including a government, request to disclose your information.

  • Business Transfers and Affiliates: If Robot Food is involved in a bankruptcy, merger, acquisition, reorganisation or sale of assets, your information may be sold or transferred as part of that transaction. This privacy policy will apply to your information as transferred to the new entity. We may also disclose information about you to our corporate affiliates in order to help provide, understand, and improve our Services including the delivery of ads.

  • Non-Private or Non-Personal Information: We may share or disclose your non-private, aggregated or otherwise non-personal information, such as your public user profile information, the people you share your information with, or the number of users who clicked on a particular link (even if only one did), or reports to advertisers about unique users who saw or clicked on their ads after we have removed any private personal information (such as your name or contact information).

Your rights in respect of your data.

You have the right to withdraw your consent to the processing of your personal data at any time. If you would like to withdraw your consent or prefer not to receive any information from us, please let us know by emailing us at

If you do not want us to contact you for marketing purposes, please let us know by clicking the “Unsubscribe” option in any email we send to you and providing the details requested or by contacting us by emailing or via the following webpage and we will take steps to ensure that this information is deleted as soon as reasonably practicable. In this scenario, we will retain your personal data on a suppression list to the extent we need it to ensure we don’t send you any further marketing communications.

If any of the information you provide to us changes, please let us know as soon as possible so that we can make the necessary changes to the information we hold for you on our database. If you wish to make any changes to your information, please contact us by emailing us at or via the following webpage

If you wish to see the information we hold on you, or request that such information be transmitted directly to another data controller, please contact us by emailing us at or via the following webpage

We shall process your request to access your information and provide this information to you free of charge unless your request is manifestly unfounded or excessive. To request that your information is deleted or if you wish to restrict / object to the processing of your information, please contact us by emailing us at or via the following webpage If you have any complaints about our use of your personal data, please contact us. You may also have the right to complain to the Information Commissioner’s Office at or other relevant supervisory authority in your jurisdiction. If you have any further queries or comments on our privacy policy, please contact us via the following webpage or you can contact us by emailing We always welcome your views about our Website and our privacy policy.

Changes to this policy

We may revise this privacy policy from time to time. The most current version of the privacy policy will govern our use of your information and will always be on our website under ‘Privacy Policy). If we make a change to this privacy policy that, in our sole discretion, is material, we will update . By continuing to access or use the services after those changes become effective, you agree to be bound by the revised privacy policy. Effective: 04th September 2023

Compliance With The Principles of GDPR

a) Data must be processed lawfully, fairly and in a transparent manner in relation to individuals.
Robot Food has a legitimate interest (insert link to legitimate interest assessment section below) to process personal data relating to decision makers and budget holders in medium-to-large organisations. The data is gathered from publicly available sources and directly from the companies concerned.

b) Data must be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes.
Data is collected solely for the purpose of compiling a database of business contacts to be used by Robot Food's clients for business-to-business marketing.

(c) Data must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.
The data collected is limited to names of senior managers and directors, their job titles, company addresses, company landline telephone numbers and corporate email addresses.

(d) Data must be accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay.
Robot Food reviews it’s data set each year to ensure that it is kept accurate and up-to-date.

(e) Data must be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed
If a person leaves their role, their name and contact details are deleted from the database. However the information may still be used for suppression purposes i.e. to ensure that it cannot be added to the database again.

(f) Data must be processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures.
Data is only provided to companies offering legitimate business services that are relevant to the professional role of the data subject.

(g) Individuals have the right to see, correct, restrict access to or remove their personal information.
For subject access requests, use the contact details shown above. All requests for data to be removed or amended will be dealt with promptly.

(h) Complaints. Individuals have a right to complain to the Information Commissioner if they believe that there is a problem with the way their data is being used.
Follow this link to contact the ICO.

Legitimate Interest Assessment

To comply with GDPR, Robot Food has carried out a Legitimate Interests Assessment which is documented below

Purpose of Processing

Robot Food has a legitimate interest to process personal data relating to decision makers and budget holders in medium-to-large organisations. The data is gathered from publicly available sources and directly from the companies concerned.

Lawful Business Objective

The processing is necessary in order to supply Robot Foods’ clients with data for business-to-business marketing purposes; a lawful business objective specifically identified by the Privacy and Electronic Communications Regulations 2003 (PECR). Recital 47 of the GDPR identifies direct marketing as a legitimate use of personal information.

Reasonable Expectation

The data subjects are senior business people with decision making and budgetary responsibilities and can reasonably expect to be contacted with marketing material relating to their professional roles.

Adequate, Relevant & Limited

The data collected is limited to names of senior managers and directors, their job titles, company addresses, company landline telephone numbers and corporate email addresses. If a person leaves their role, their name and contact details are deleted from the database.

Opt Out

If a data subject requests that their data is removed from the database, it is suppressed so that it cannot be accessed or added again at a later date.

Valuable Service

In supplying accurate, regularly updated and targeted data, Robot Food provides a valuable service to business-to-business marketers. In the absence of Robot Food and similar high quality service providers, corporate marketers would have to rely on limited, inaccurate and out-of-date data for their marketing needs, which would have a detrimental effect on the success of their businesses and the wider economy.

Robot Food has updated its privacy policy to show that we are relying on legitimate interests to process data.