Pet Care
Design for brands of all breeds
When it comes to the pet world, we’re a brand’s best friend. Combining 15 years of creativity and commercial knowledge with our own experiences as doting pet parents, we’ve worked with brands of all breeds to help them earn their rightful place as top dog. Take a look.
Making a raw impact
Raw pet food is a little bit gross. But it’s also a little bit great – if you ask a dog. So how do you help customers get past the ick to choose the food their pet would pick?
With Nutriment and NAW, two very different brands, we took two very different approaches. Yet both mined emotion to make a raw impact that connected with customers.
“We’ve been so impressed with the depth of thinking that’s gone into the end result. At the start of the process we talked to Robot Food about the difficulties of developing a profound brand around the product set. The result is a solution that looks amazing and speaks to our primary customer (our dogs), while amplifying the ethical element of our products.”
Simon Brown
CEO — NAW
Saying more with less
Once you’ve made it to the top of the category, it’s a whole different challenge to stay there. It’s easy to end up saying too much all at once and confusing your customers.
Our work with Yumove and Harringtons shows a simple design system that prioritises what matters most can create consistency and clarity for a category leader.
Personality meets clarity
You don’t have to be a plucky upstart brand or pushing premium in order to stand out. Being in the middle doesn’t have to mean middle of the road.
We gave proudly mid-tier Wagg a design system premium brands would be proud of, and a tail-wagging personality that shows challengers don’t have a monopoly on charm.
Other sectors:
Ready for your pet brand to take the lead?