Health & Beauty
Community over category
The health and beauty categories have long been dominated by unrealistic ideals. An endless array of perfect faces in perfect places does little to connect with real customers.
Our work shows you can be bigger than the category by creating community. Truly represent your audience by putting them front and centre, making their stories, your stories.
“Stories & Ink is a great example of Robot Food putting their money where their mouth is. They believed wholeheartedly in the idea and whatever it took to help bring it to life - nurturing, incubating and investing in the brand to make it what it is today.”
Stu Jolley
Co-founder — Stories & Ink
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