01 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Group Line Up

Fuego Spice Co. Brand Evolution

Putting flavour over fire

 

The Brief

We need a rebrand to bring flavour to the forefront of our delicious range of hot sauces and Hot Hive honey.

The Opportunity

Unlike their competitors Fuego Spice Co. bring the heat without blowing off heads. Their range of perfectly balanced hot sauces are intended to tantalise taste buds. We wanted to craft a brand to reflect the foodie nature of this 'not-your-average' hot sauce and chose to look outside the category to bring some unexpected sophistication where novelty normally rules.

02 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Story

A massive category in America, sprawling hot sauce shelves are packed with novelty bottles that are all jostling for the top spot on the heat scale.

03 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Riza 04 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Zana 05 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Hot Hive

We looked outside of hot sauce at more premium lifestyle products to create a brand that would look as good on the table as it tastes on your food.

06 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Close Up

Previously, the honey and hot sauces stood as separate entities, we unified the range for a stronger brand presence.

08 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Lifestyle
09 Fuego Spice Co Master Assets 3200X2000 Fuego Spice Co Previous Design
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