Unlocking cannabis
What we did:
- Brand Strategy
- Creative Strategy
- Verbal Identity
- Visual Identity
- Brand World
The Brief
We’re the number one brand in cannabis edibles. We want to be the number one brand, period. Can you help us reach the mainstream?
The Insight
Constant regulation changes in the US had forced Breez to make reactionary design decisions which was making the brand confusing and hard to shop – especially to new consumers.
They needed a bold, unified design. But to earn their place as a mainstream icon, we’d have to consider the brand beyond the tin.
The idea
Unlock the category for cannabis consumers of all strengths and strains and position Breez as an essential step in their daily routine.
Having fun, winding down or letting relief wash over you. Breez’s accessible identity allows everyone to understand and enjoy the benefits of cannabis from an easy, reliable source.
“Breez want to empower those new to cannabis, not alienate them. So with the small formats and plenty of unfamiliar terminology to contend with, the pack information had to be as clear and consistent as possible to help guide people towards a product that feels right for them.”
Martin
Creative Director
Off pack, it was never about blocking or numbing reality, but connecting with and embracing it instead. So we focused on real moments, freeing people up to experience life with a fresh perspective.
Tone of voice took on the role of ‘the guide’. A thoughtful, reliable and trustworthy source that speaks to all, encouraging endless exploration and discovery.
“Breez has a functional, utilitarian feel and gives consumers the tools to open up a whole world of new possibilities. It’s like a swiss army knife style solution for a better way of life.”
Simon
Founder & ECD
As Featured On:
“The work speaks for itself.”
Austin Hice
CEO — Breez
