Lighting Up The Ice Cream Isle

Cocktails and great ice cream are a sure fire way to make any occasion feel special but due to alcohol’s low freezing point it’s almost impossible to combine the two. That was, however, until cocktail ice cream pioneer, Martin Vincent, perfected his recipe and formulated a range of boozy after dinner delights. Vincent enlisted the help of renowned branding and packaging agency Robot Food, to come up with a brand and packaging design that was worthy of the products he’d worked tirelessly to bring to fruition.

Robot Food developed the brand name ‘Neon Penguin’ to add credibility and fun to the luxurious product offering. Bold, classic cocktail favourites and bright, exciting colours pair together to form a brand with huge standout that perfectly suits the adult nature of the product.

Neon tube lighting is often associated with seedy clubs and late night takeaways, but Robot Food’s considered application of colour and style across all four flavours breaks this stereotype. The contrasting effects of a dark coloured background with vibrant, punchy colours and indulgent product photography further amplify the exciting cocktail flavours and bring the brand to the forefront.

The result is an identity that expertly fuses indulgent dessert cues, with a tongue in cheek playfulness that’s right on brand. Proof that dessert at home doesn’t have to be boring.

Neon Penguin’s founder, Martin Vincent said “I knew I was onto a winner with the product, but Robot Food’s stellar execution demonstrates its point of difference in such an engaging way. I’m sure Neon Penguin will be a hit with adults of all ages.”

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