
We retained key equities in this heritage brand while bringing the mission right up to date.


Our friendlier and more contemporary Honey Monster commands centre stage on a clearer and cleaner pack, alongside a prouder brandmark.

Accessible and witty for both kids and adults, a fun and straight-talking tone of voice was crafted for use across packaging, advertising and social comms.




Our graphic take on the monster translates easily to merchandise and digital spaces, helping to enhance nostalgia for existing fans and igniting a legion of new ones.


